Shop owner lays counter-ambush on robbers

The robbers started this with an advantage of initiative, numbers, preparation and mental preparedness. This is why the ambush is the most effective form of attack. If the shop owner were to react at this time, he would lose the majority of the time.

This shop owner feigns submission, waiting until the robbers are no longer focused on him and draws to fire when they are at their most vulnerable. This is a counter-ambush.

Kurds ambush and kill Turkish soldiers – Remarkable GoPro combat footage

The most effective way to attack is the ambush. It is so effective quite simply because the victim is unprepared tactically and psychologically. It causes damage before they are aware their attackers exist, followed by confusion and fear. It’s a sucker punch on another scale entirely.

In this video, two Kurds ambush and kill several Turkish soldiers who never stood a chance.

ISIS ambush and kill US Special Forces in Niger – video from US perspective

The Tongo Tongo Ambush

Wikipedia:

The Tongo Tongo ambush occurred on 4 October 2017, when armed militants from the Islamic State in the Greater Sahara (ISGS) attacked Nigerien and American soldiers in Tongo Tongo, Niger, while they were returning to base from a mission. During the ambush, five Nigeriens, four Americans, and 21 militants were killed while eight Nigeriens and two Americans were wounded. The Nigerien and American soldiers were participating in a mission to gather information on the whereabouts of Adnan Abu Walid al-Sahrawi, the leader of the ISGS.

Tactical Breakdown of the incident